Tag: Jack Massa

Are Your Training Visuals Worth 1,000 Words?

As the old saw goes, a picture’s worth a thousand words. But this is only true in training as long as the pictures are used effectively. In today’s Advisor we’re getting some expert advice on using training visuals for maximum effect. Trainers have a tendency to avoid using pictures in training materials, but “all of […]

Picture This! You Using Visuals Effectively in Training

Trainers have a tendency to avoid using pictures in training materials, but “all of the research on learning with pictures indicates that pictures used in combination with words create better learning,” says Jack Massa, owner of Guidance Communications, Inc. (www.guidancecom.com). Massa uses a broad definition of “pictures” to include “any visual that is meant to […]